Guiding Principles

Core to our work is implementation guidance to conceptualize, research, and execute on new product ideas that support business growth. Our process embodies team building and design thinking to help clients understand how to achieve value for both the organization and their customers. Expertise includes:

  • Training on the innovation process

  • Resources for proof-of-concept

  • Entrepreneurial coaching, especially how to commercialize products

  • Intrapreneur Academy

  • Support for integrating emerging technologies

Our Approach:

Many companies talk about the value of becoming more innovative and entrepreneurial, but few discover its true value. The best innovators seamlessly blend organic innovation with external “thinkers” who are not involved in their industry to provide fresh perspectives.

Our approach is to be highly strategic, clear, and systematic so our clients make sure they see measurable and sustainable results.


Clarifying Goals & Values

The first step is to always get clear on why your company will make a financial investment in enhancing it's innovation culture. Though this may sound obvious, this is a huge barrier for many companies realizing the full potential of investing in innovation projects. Many companies find it difficult to articulate the goals, and clarify it for all parties involved. This is the most important step in the process, and it makes sure that future investments will realize value that is recognized.


Measuring Results

For every company, what "success" means in the realm of innovation is very different. We help our clients develop clear and measurable result metrics before beginning any projects. This is necessary as a consistent feedback loop throughout the project development so adjustments can be made along the way.


Sustainable Modeling

For a project to be a worthwhile investment, it must have a model for sustained growth. We help our clients conceptualize models for how their programs can continue to grow and sustain themselves to continue to create value.


Outsourced Innovation Is...

A twelve-year company that has ushered forward hundreds of startup ventures in collaboration with business and research institutions across the Midwest. Outsourced Innovation got its start demonstrating solid state lighting and control technologies to advance to mission of energy efficiency.

Martha Carney, the CEO and founder leads a diverse team of engineers, product designers, marketers and professions with experience in innovation and business development.  

She is the creator of ConVerge at North Central College and has directed the Small Business Development Center (SBDC) at the College of DuPage. Most recently, Martha is founder of STEAMahead, a new program that helps women prosper financially, in STEAM-related tech innovation and entrepreneurship careers.





Martha Carney